Many of you have asked about why we changed the name of iCarMagic to iMagicLab so i thought I'd take a moment to tell you about it. OK, well, maybe I will take longer but by now you all know how I like to talk...
In late 2004 we received an email from a company named I-CAR who, according to their website, develops and delivers technical training programs to professionals in all areas of the automobile collision industry. They threatened trademark infringement and a host of other legal problems if we didn't change the name immediately. At the time we felt that iCarMagic was sufficiently different that we had nothing to worry about so we ignored the letter.
Late in 2006 the issue reared it's ugly head once again when we were served a lawsuit for the alleged infringement. After consultations with our counsel and an estimate that the cost of fighting a consortium of public car insurance companies could cost millions we reluctantly changed the name. The truth is that I understood their point; most dealers had been calling us "icar" by then anyway and the confusion was natural.
So there it is, the reason the name was changed was because we had to in order to avoid sharp legal costs. For those of you that know me you can imagine how hard it was to not tell them to pound sand :)
http://www.i-car.com/index_us.shtml
KL
P.S. And NO, the rumor on DR is not correct, we have not been bought by Google. It seems every week we're selling to someone (which is funny because we are not for sale)
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