Because the world of car dealers needed it.
Almost every one of the existing networks are sponsored, or paid for, by vendors to the car business (in fact, we at iMagicLab help pay for and sponsor some of the biggest blog's out there). Just because they take advertising revenue doesn't mean they are inherently bad or biased, it just means that there is a perception that more attention is paid to vendors than to actual issues of car dealers.
Dealer20.com has one mission: Deliver the info without the noise. We will actively police the network for solicitations, proactively restrict vendors from posting positive musings about their products (including iML employees) and encourage tough questions about anything car dealers want to talk about. Will there be questions about DealerCRM or CRMSuite on the site? Yes. Will we restrict talk about VINSolutions, DealerSocket, Dealer.com or eLeads? Not at all. This is not a sales channel, it's a public channel designed to be the world's largest dealer 20 group.
gtg, look forward to seeing you on Dealer20.com